Products and services we find ourselves using habitually

We all use so many different products and services habitually such as our smart phones, laptops, Netflix, Spotify, games consoles etc. that sometimes you don't even realise it, so we decided to answer some questions on this topic!

 1) How easy to use are these products and services?

These products are very easy to use as through utilising them continuously, you begin

learn how each of the different interfaces work and it becomes second nature. They can

be available through the touch of a button via tablets or mobile phones, such as 

4OD and iPlayer, which both have apps that can be accessed via smart phones. It is

notable that most of these products and services are a part of new media and are used

frequently by most individuals.

2) How might you design your app so that it is easy and enjoyable to use?

We would design our app so that is easy and enjoyable to use by excluding the notion of

a ‘login’, which is required by other apps and websites, such as Gmail and iPlayer. It will

make the app simpler to navigate as the consumer does not have to waste time by

logging in to gain access – also, they will not be required to remember a login name and

password, which can be frustrating if one forgets.

3) How might you use variable rewards in the design of your app?

In our app, ‘Inside the Walls’, which is an app that is designed to help both tourists and

York residents navigate themselves and become familiar with the different events that

are occurring in the city, as well as listing restaurants, sport centres, tourist centres, as

well as nightlife hotspots. We will use rewards by installing a coupon section where if

consumers who use our app frequently, they’ll be rewarded with money off e-vouchers

for local cafes and restaurants – this will be done to promote the business that are local

to York. We are also thinking of installing a quiz for consumers that is based on York

and they will gain points for every correct answer – and these points will contribute to

their voucher count. 

4) How might you use the concept of the tribe, hunt and self in considering the appeal and habitual use of your app?

By using the tribe – (the feeling of being welcomed and included) – each consumer will have the content of the app tailored to them specifically based on their interests – the app will also say ‘welcome’ on the main home page.

By using the hunt – the consumer can ‘seek’ information by searching through the different sections such as ‘restaurants’ in order to find the place in which they want to visit.

And by using the self – the customer will gain rewards by gaining promotional e-vouchers for independent cafes in York – they will do this by doing our York-based quiz, where they will gain points for each correct answer which will go towards their voucher redemption.

 5) What problems will your app solve for users?

The app will solve several problems, such as if they are ever lost in York, they can open up the map within the app and it will give them correct and simple directions to the place of their choice. Also, it will list different places of interest that are catered to the consumer based on their previous searches son the app – therefore, if they want to go to a specific gym or sporting centre, but have forgotten how to get there, they can track their previous searches in order to find the centre again.

Reference:

Nir Eyals blog – article on internet addiction – you, your friends, your boss – gets you addicted to technology, it is seen as an escape.

Habits -routines (there is a difference between them both).

Thank you for reading!

...YorMedia
Catherine, Claudia and Victoria