Although Seventeen's instagram feed is lot more asethetically pleasing than other UK drugstore brands such as Maybelline they have significantly less followers, Seventeen have just 14.3k followers compared to Maybelline's 156k follower count!
Seventeen post to their instagram pretty regularly - either once or twice a day and the pictures tend to be flat lay like you can see on many beauty and lifestyle blogs, the colours are also very neutral and classic meaning they are not harsh on the eye!
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Seventeen even shared a screenshot from Zoella's recent youtube video where she featured two of their products, thus generating more attention for both themselves and Zoella!
Thank you for reading!
...YorMedia
Victoria
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