Seventeen Cosmetics | Rebrand Research - existing makeup companies

As part of our research we looked into two different makeup brands - Barry M and MAC, two very well-known brands!

Barry M...

Barry M Cosmetics was created in 1982, in London, Great Britain, by Barry Mero. In the early 80's Barry had a number of retail outlets in London selling beauty and cosmetic products’ (Barry M, 2016). This brand in particular was named after an individual, as opposed to Seventeen.

Furthermore, the brand name is memorable, which is what we as a company want to convey through our re-branded product. The lettering on this logo is extravagant, which reflects the pink-rock and electric theme of the 1980s, especially with the bold, fluorescent pink font, which the company is now iconic for, as they produce neon coloured nail varnishes and lipsticks etc.

Moreover, we could incorporate the bold, bright ethos that ‘Barry M’ as a company promote. It is now an iconic brand; whose name is popular throughout the UK. It is sold in the leading retailers Boots and Superdrug. The logo is popular, fun and interesting which is what we want our logo to be perceived as.

MAC...

MAC is actually just an acronym. MAC stands for Make-up Art Cosmetics’ (Sandyn, 2012). Also, ‘M·A·C was established in Toronto when makeup artist and photographer, Frank Toskan and beauty salon owner, Frank Angelo brainstormed a makeup line. Frustrated because of the lack of colours that would shoot well with photography; their aim was to develop a studio line makeup line that would fulfil their professional needs. M·A·C was homegrown in Canada’ (M.A.C., 2016)’.

Furthermore, we are likely to use M.A.C.’s stance by naming our re-brand after something that is specifically related to makeup overall. Such as the terms, cosmetic, glamour and makeup, as they all correlate with the ideologies that are posed by our brand itself. We want the consumer to be able to pick up one of our products or read our logo and name and thus, associate it with makeup.

Moreover, the brand M.A.C. is useful to take into account because of its sheer popularity on a global basis, which is what we want to base our brand on.  The global realm is most effective.

When renaming Seventeen Cosmetics we plan to take all this into consideration to brainstorm our ideas!

...YorMedia
Catherine