Persuasive writing

We have been looking at describing the customer this week so here's our little brainstorm!

Friendly, curious, fashionable, cosmopolitan and young....

Attribute                            Towards                           Away From

Friendly                              free time                         negativity

Curious                               meet people                   being anti-social

Cosmopolitan                   trendy                              outdated

Young                                 Having fun                       banality

Fashionable                      trendy                               bad appearance

Our customer demographic will…

They Will

Increase their trend awareness

Boost confidence

Increase their knowledge of celebrity

Raise awareness of activism

Will Not

Feel left-out

Feel untrendy

Have notions of self-doubt

...YorMedia
Catherine and Claudia