We have a logo!

As you may remember from about two weeks ago now, we were all making our own individual logos so that each person could share their ideas and after a lot of umming and erring (and asking for a Craig for a final decision)

 In the end Claudia's logo with the WiFi symbol on top of the letter 'o' was the logo we decided to utilise, as it is a simple yet effective and design and also as it features the well-known WiFi symbol it shows that we are a media company thus conveying what we want YorMedia to represent.

The WiFi-style imprints represents modernity and high sophistication - this is how we want our brand to be perceived and as we have previously said the colour scheme of grey, blue and white has been tied together in an effective way. This goes hand in hand with the professional and again, effective font used.

We also have decided to use the slogan 'a brand you can trust' although this was something that we came up with on the spot as just a simple demo we have grown to love it as it ensures the consumer that they can not just rely on YorMedia and see us a trustworthy organisation but also that they are a part of the brand!

Thank you for reading!

...YorMedia
Victoria