Why YorMedia?

You may be wondering, why did they chose the name YorMedia? What does it mean? Well...just read on!

We chose the company name ‘YorMedia’ as we are a York based media company, we slightly shortened the word 'York' by removing the 'k' making it seem more concise and simple, and therefore, more memorable in the process.
However the word 'Yor' is also linked to the word 'Your', which makes it colloquial as though it is a play upon words. It also relates to our slogan 'a brand you can trust' and it makes the consumer feel part of the company.

The word ‘media’ has been combined into the company name because our company is a part of the ‘media’ essentially, as we provide a service that caters to both tourists and York residents – as we are creating a travel-based app called ‘Inside the Walls’, which relates specifically to the city of York, as the ‘Walls’ of the historic city are an iconic feature – Also, our app will include a built in map to help consumers navigate around York, as well as different sectors which cater to each individual and what they want to pursue in York. This includes lists of:

·       Food & Drink Places

·       Sport Centres

·       Independent and Chain Shops

·       Nightclubs

·       Tourist Attractions

·       Public Places

These sections will appeal to certain target audiences, however, we do not have a a specific target market as it is free for anyone to use.


Thank you for reading!

....YorMedia
Catherine