After
completing our logo designs, we moved onto creating the content for the final
app, ‘Inside the Walls’. The design process for this section was complex as we
had to construct what the app would actually look like as if it was going to be
published!
Firstly,
we decided to incorporate the design of our first app into our ‘load screen’
design, since it represents what the app is about, whilst being useful by
attracting the attention of the primary consumer market in the process. The use
of bold, bright colours is also effective as it creates a sense of aesthetic
appeal, which contrasts with that of the Yorkshire Rose emblem, which is our
main logo.
We
then created the main homepage of the app, which features several different
sectors, which would be interactive, and the consumer could use these sectors
to navigate around the app itself and choose whichever one they require. The
sectors are as follows:
City
Map – Categories – Favourites – E-Vouchers – Quiz
The
sector ‘City Map’ links the consumer directly to a Google Map layout of the
city, which the consumer can utilise to navigate around York itself if there
was a specific place in which they needed to travel to or visit. It acts like
an ordinary map, however, it’s default setting is ‘York’ – but they can change
that by typing their chosen destination in the address bar.
Furthermore,
if someone were to type in ‘York Minster’ into the map search bar, it would
automatically direct you to the ‘Tourist Spot’ itself, where a small Yorkshire
Rose emblem would appear and if one selected that they would be directed to an
information page about ‘York Minster’, which gives a brief history of the
building, however, if they wanted more information on the place, they would
select ‘See More’ which would direct them to the official York Minster website.
Moreover,
the ‘Bookmark’ button at the bottom of the page enables the consumer to add
their selected location, in this case the York Minster into their favourites
category. Also, to navigate back to the homepage, the consumer can press the
Yorkshire Rose emblem at any point when they are on the app. The search button
at the top allows the audience to look for various locations around York, which
will then bring up the map again.
Categories
– this section is connected to another outlet that features the categories
Leisure
Centres – Eateries – Tourist Spots – Shopping – Favourites
Each
of these sectors (barring ‘Favourites’) links to a Google Maps page, where the
most popular places that are associated with the category are listed. For
example, if one selected ‘Leisure Centres’, it would bring up another Google
Maps page listing popular and well-reviewed leisure centres in the York area,
in this case, ‘David Lloyd’ gym. If the consumer clicked on this, it would
direct them to the homepage of the gym, which they could navigate around. Also,
if they wanted to add the gym to their ‘favourites’, they would bookmark it via
the website and this would then automatically bookmark it onto the app. Thus,
both mediums have been converged in the process.
The
‘Favourites’ bar, once selected, links to a virtual corkboard, which features
all of the locations that they have bookmarked thus far. Again, this page
includes both the Yorkshire Rose emblem to navigate back to the home-screen, as
well as the search bar. The items that they have bookmarked are pinned to the
board and if they click on them once it opens up the webpage that has been
pinned. Alternatively, if the wanted to remove the tag, they could double-click
on the item.
There is also both an 'E-Vouchers' and 'Quiz' bar which are linked together, however we will go into more detail into these sections in a later post!
As our app is aimed at the millennial generation (those born between the early 19080s and the early 2000s) we wanted to offer a range of options but also keep it easy and quick to use and access!
...YorMedia
Claudia
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